Your Google Analytics account is being updated.

Dear Google Analytics user, We’re excited to share that the new version of Google Analytics will soon be activated in your account. In addition to a redesigned interface that makes it even easier to explore your data, you’ll also notice some significant new features. Here are a few of our favorites. Google Analytics Real-Time Real-Time reporting shows you what’s happening on your site - right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab. Multi-Channel Funnels See which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads. Video demo & Usage guide Mobile Reporting More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimize for those devices.   Flow Visualization Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. We've completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics. Video demo & Usage guides for Visitor Flow, Goal Flow Over the next few weeks as we make Google Analytics v5 the default for all users, we are simultaneously rolling out the report email scheduler and PDF export. Need to check something in the old version? We think you’ll enjoy all the features of the new version but if you need to refer to the old version, there is a safety latch.  Look in the top right corner of Google Analytics and you’ll see a link for Old Version. Switch back and forth as much as you need, but keep in mind, that the old version will only be available until early next year. Want help adjusting to the new version? The Google Analytics Help Center is up to date on all the step by step of how to navigate Analytics using the new version. We have also been running a series on the Google Analytics blog that explores many of the changes and new features. And, there is a section of the Google Analytics Help Forum where you can ask questions and discuss the new version. To stay up to date on new features, make sure you opt-in to receive Newsletters in your Google Analytics account settings. We’re excited to bring you this new, state-of-the-art Google Analytics. Happy Analyzing, the Google Analytics Team © 2011 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 You have received this mandatory email service announcement to update you about important changes to your Google Analytics product or account.

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Google Analytics Benchmarking Newsletter

Google Analytics Benchmarking Newsletter 2011, Volume 1, July 2011

1. Introduction Welcome to the first volume of the Analytics Benchmarking Newsletter! This month, we are replacing the standard "benchmarking" report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes from all websites which have opted-in anonymous data sharing with Google Analytics. Only those website administrators which have enabled this anonymous data sharing will receive this "benchmarking" newsletter. You may be wondering, how many websites are in this "anonymous data sharing" pool? Currently, hundreds of thousands, and we've endeavored to make all of the metrics here statistically significant. The date range of comparison for this newsletter is from November 1, 2010 - February 1, 2011. Comparison is done with data from November 1, 2009 - February 1, 2010. Absolute metrics such as total # visits, pageviews, or conversions for all opted-in websites are not reported. To simplify the prose, the phrase "websites" will represent "websites which have opted into anonymous data sharing with Google Analytics" for the rest of this newsletter. 2. Site Metrics Compared to a year ago, websites have seen reduced pages / visit, average time on site, as well as bounce rate. 11/1/09 - 2/1/10 11/1/10 - 2/1/11 Difference Pages/Visit 4.9 4.5 -0.4 Bounce Rate 48.2% 47.0% -1.2% Avg Time on Site 5:49 5:23 -0:26 2.1 Breakdown by Geography Our anonymous database has aggregated geographic breakdown at the country level. Here are a few representative countries and their respective aggregate metrics. The first number in each cell represents the metric for the date range 11/1/10-2/1/11. The parenthesized number is the Year over Year delta compared to a year ago. Country Pages / Visit Bounce Rate Avg Time on Site United States 4.7 (-0.1) 42.5% (-6.1%) 6:06 (-0:10) United Kingdom 4.9 (-0.3) 41.5% (+0.2%) 5:38 (-0.27) France 4.4 (-0.4) 49.7% (+1.4%) 4:40 (-0:08) Brazil 4.1 (-0.1) 47.8% (-2.9%) 5:20 (+0:03) China 4.1 (-0.1) 58.2% (+1.0%) 3:46 (+0:37) Japan 3.9 (-0.1) 48.6% (-9.0%) 3:47 (-2:59) For bounce rate, the distribution by country is plotted below: The distribution above is annotated with some countries -- which seem to indicate a story of leisure and stage of economic development. For a related metric: average time on site, the distribution by country is plotted below: The type of countries annotated in the average time on site graph above seem to be in reverse order as those in the bounce rate distribution. 2.2 Breakdown by Traffic Sources Traffic sources below are identified by how the "source" and "medium""" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to. Traffic Sources Pages / Visit Bounce Rate Avg Time on Site Direct 4.0 (-0.5) 47.2% (-4.0%) 5:21 (-0:07) Referral 5.0 (+0.1) 43.1% (-1.1%) 6:36 (-1:48) Organic Search 4.9 (-0.1) 47.9% (-1.1%) 4:43 (+0:06) CPC Search 5.6 (+0.0) 41.4 (-1.7%) 3:57(+0:07) 2.4 Conversion Rate Distribution Many marketers' favorite metric is conversion rate. Here is the worldwide distribution of Google Analytics "goal conversion rate" by country. Would anyone have guessed that states which are known for conversions are also high for their citizens' goal conversion rate? Note that for some states with few population, the statistical significance of the conversion metric comes into doubt. 3. Traffic Sources Traffic sources below are identified by how the "source" and "medium" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to. % Visits from Sources 11/1/09 - 2/1/10 11/1/10 - 2/1/11 Difference Direct 36.5% 36.8% +0.3% Referral 21.0% 19.4% -1.6% Search Engines 27.0% 28.0% +1.0% Other 15.5% 15.8% +0.3% 4. Operating Systems Browsers and Operation Systems (OS) are identified by the "referrer" string sent by users' browsers. % Visits from OS 11/1/09 - 2/1/10 11/1/10 - 2/1/11 Difference Windows 89.9% 84.8% -5.1% Macintosh 4.5% 5.2% +0.7% Linux 0.6% 0.7% +0.1% Other 5% 9.3% +4.3% 5. Comments This is the first volume of our Analytics Benchmarking Newsletter. We hope that it provides useful insights. If you have specific comments or suggestions on how to improve this newsletter, please send your feedback to: analytics-benchmarking@google.com. Happy analyzing, Google Analytics Team

Email preferences: You have received this message as part of the Benchmarking feature in Google Analytics. To stop receiving the Benchmarking report, you can turn off Anonymous data sharing in Google Analytics account settings. Google Inc. Copyright 2011. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. 1600 Amphitheatre Parkway Mountain View, CA 94043