Take action on your Google Analytics account before July 1, 2023

To avoid disruption of your measurement after July 1, take a closer look at your Google Analytics 4 setup.

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The new Google Analytics     left to migrate   Your Google Analytics account needs immediate attention. Our next-generation measurement solution, Google Analytics 4, is replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new data. If you also use Google Ads, this means that any Universal Analytics data that you're using with your ad campaigns will start to degrade and your ad performance may be impacted. We strongly recommend that you follow our step-by-step guide to make the switch to Google Analytics 4 as soon as possible. SET UP GOOGLE ANALYTICS 4 To build data and continuity in Google Analytics 4, it is essential that you start your setup now. This will allow you to start collecting the right data in Google Analytics 4 for your unique needs, and help avoid disruption to any Google Ads campaigns still relying on Universal Analytics conversions and audiences. Unless you've opted out, we've already configured or soon will configure a Google Analytics 4 property for you with some basic features, including certain goals and Google Ads links moved over from your Universal Analytics configuration. But parts of your existing Universal Analytics setup, including custom dimensions and metrics, cannot be moved. Customizing your Google Analytics 4 setup now will ensure you collect the right data for the specific conversions, audiences, and other Analytics data that you care most about, so you can continue to measure your most valuable actions and run more efficient ad campaigns. For what to expect for Universal Analytics in the coming months, visit the Help Center. See you online, The Google Analytics Team       Help Center       Analytics Forums         © 2023 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043 You have received this mandatory email service announcement to update you about important changes to your Google Analytics product or account.

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A reminder that we are sunsetting Universal Analytics

Preserve your measurement by getting started today with Google Analytics 4

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The new Google Analytics     We'll soon sunset Universal Analytics On July 1, 2023, Universal Analytics will stop processing new hits. If you still rely on Universal Analytics, we urge you to prepare for the future by moving over to Google Analytics 4, our next-generation measurement solution. Set up Google Analytics 4 With its flexible event-based data model, Google Analytics 4 allows you to see unified user journeys across your website and apps. It uses Google's machine learning to bridge gaps in your data with modeled insights and predictive capabilities that you can use to get better results and grow your business. And it's built to keep up with a changing ecosystem because it does not rely exclusively on cookies, so you can learn about your customers even with gaps in your data. It takes just a few clicks to get started today with Google Analytics 4. We recommend you begin collecting data in Google Analytics 4 as soon as possible to build the necessary historical data before Universal Analytics stops processing new hits. See you online, The Google Analytics Team       Help Center       Analytics Forums         © 2022 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043 You have received this mandatory email service announcement to update you about important changes to your Google Analytics product or account.